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There’s No Such Thing as “Free Installation” in the Custom Closet Business

 

In marketing language, a gimmick is a unique or quirky special feature that makes something “stand out” from its contemporaries.

However, the special feature is typically thought to be of little relevance or use. Thus, a gimmick is a special feature for the sake of having a special feature. It began, however, as a slang term for something that a con artist or magician had his assistant manipulate to make appearances different from reality.” -Wikipedia

 

In the Closet world, many companies offer what they call “free installation.”

 

This is exactly as described above- a gimmick. When a closet company figures out the cost of a job, they always include their cost of labor to install the unit. Always.

So, instead of listing it as a separate charge, these companies will include it into the price. They then promote that they are giving you “FREE” installation.

 

Here at Coastal Closets & Garage Systems, we HATE gimmicks. Despise them. They are manipulative, deceiving, and just a flat out bold faced lie. We were raised that our word is our most valuable asset. So we treat it as such. We aren’t going to offer a “special” in hopes that a customer will blindly accept it as a great deal.

 

If you find yourself getting multiple quotes for your space, and it comes down to the price- take a look at the definitive values.

  • Is it the design you want?
  • Am I getting the same apples to apples product between the two prices?
    • Material used
    • Type of slides
    • Type of drawers
    • Etc..
  • What is the bottom line? (After the “specials”)
We’d like to end with asking you to give us the opportunity to revolutionize your space! We are experts at what we do.

We got into this business because we knew there was a better way. Experience the coastal closet difference and give us a call. You will not be disappointed!