There’s No Such Thing as “Free Installation” in the Custom Closet Business
In marketing language, a gimmick is a unique or quirky special feature that makes something “stand out” from its contemporaries.
However, the special feature is typically thought to be of little relevance or use. Thus, a gimmick is a special feature for the sake of having a special feature. It began, however, as a slang term for something that a con artist or magician had his assistant manipulate to make appearances different from reality.” -Wikipedia
In the Closet world, many companies offer what they call “free installation.”
This is exactly as described above- a gimmick. When a closet company figures out the cost of a job, they always include their cost of labor to install the unit. Always.
So, instead of listing it as a separate charge, these companies will include it into the price. They then promote that they are giving you “FREE” installation.
Here at Coastal Closets & Garage Systems, we HATE gimmicks. Despise them. They are manipulative, deceiving, and just a flat out bold faced lie. We were raised that our word is our most valuable asset. So we treat it as such. We aren’t going to offer a “special” in hopes that a customer will blindly accept it as a great deal.
If you find yourself getting multiple quotes for your space, and it comes down to the price- take a look at the definitive values.
- Is it the design you want?
- Am I getting the same apples to apples product between the two prices?
- Material used
- Type of slides
- Type of drawers
- What is the bottom line? (After the “specials”)
We got into this business because we knew there was a better way. Experience the coastal closet difference and give us a call. You will not be disappointed!